Tag: business-continuity

  • Lessons from Cellcom’s Prolonged Leadership Silence

    When a business faces a public relations crisis, the way it communicates—or fails to—can determine long-term customer trust and loyalty. Right now, Cellcom is experiencing day six of a widespread outage, with little to no direct communication from leadership.  I’ve seen firsthand that silence is never a winning strategy in crisis management. In this situation,…