Tag: news

  • Support Your Local News

    Support Your Local News

    Before Compass Communications, before strategic messaging and media planning, I was a local news reporter. Not a generalist chasing headlines across the country, but someone who reported on the school tax levy, the business expansion down the street, the church bake sale that raised money for a family in need, the county fair. I worked…

  • It’s not politics. It’s ethics.

    As a marketing and communications professional, I was shocked to receive the recent email from the Social Security Administration promoting what amounts to a misleading political message. Government agencies are entrusted with the public’s confidence. Their communications should be rooted in clarity, accuracy, and nonpartisanship. This email, framing a temporary, limited tax deduction as a…

  • Airline Crash Shows Two Different Communicators

    The response to the tragic American Airlines crash in January 2025 shows a tale of two communicators, a master class of what to do and not do. Everyone on board died. One spokesperson focused on the family and their pain; the other pointed fingers, spoke incoherently and stepped over authorities investigating. American Airlines CEO Robert…